What we learn from real accounts.
The Beeyacorp PPC blog: practical guides on paid media, analytics, AI search, and conversion, written from patterns across the accounts we audit and manage. Filter by pillar or category.
Google's Target CPA/ROAS Update: Why Budget-Limited Campaigns Are About to Cost More
Google's update pushes budget-limited Target CPA and Target ROAS campaigns harder toward their stated target, which can raise costs unless you audit and adjust first. Here's what changed and how to prepare.
Placement Exclusions Don't Work Like You Think: Fixing PMax Brand Safety Gaps
Google confirmed Performance Max placement exclusions work through the API, contradicting months of its own UI guidance. Here's what that means for brand safety, and how to exclude placements that matter.
The Performance Max Asset Group Editing Bug: What's Broken and the Workaround
A confirmed Google Ads bug is blocking edits to Performance Max asset groups for some advertisers. Here's what's affected, how to confirm you're hit, and the Ads Editor workaround that still works.
PMax Search Terms Insights: How to See What You're Paying For
Performance Max hid search term data behind category labels for years. Here's how to use the newer search terms insights and channel-level reporting to see, and control, what your PMax budget is buying.
Why Your Performance Max Campaign Is Bleeding Budget on Search Term Overlap
Performance Max often outbids your own Search campaigns on the same queries. Here's how to find the overlap, understand why it happens, and fix the budget waste it creates.
Performance Max for New Accounts: Why It Burns Budget Before It Converts
New accounts running Performance Max often pay for upper-funnel impressions before meaningful conversion data exists, with CPCs spiking unpredictably. Here's why, and what to do instead in the first 90 days.
Broken Conversion Tracking Is Wrecking Your Smart Bidding: 7 Silent Errors to Audit
Most Smart Bidding underperformance isn't a bidding strategy problem, it's a data quality problem. Seven common conversion tracking errors that quietly corrupt the signal your bidding algorithm depends on.
CPC Spikes You Can't Explain: Diagnosing Runaway Costs in Automated Bidding
A sudden, unexplained CPC spike in an automated bidding campaign usually has a specific, findable cause. A diagnostic framework covering auction pressure, algorithm learning, data quality, and seasonal demand.
Losing Control to Automation: A Framework for Auditing What Google Ads Decides Without You
Google Ads is making more decisions without asking first. A practical audit framework for the controls that still matter, business objectives, data quality, and structural guardrails, now that granular manual levers are disappearing.
13 Settings That Quietly Waste Budget on International Google Ads Campaigns
Location targeting defaults, currency mismatches, language exclusions, and other settings that silently leak international ad spend, organized as a checklist to run before and during any cross-border campaign.
ChatGPT Ads vs Google Ads: Should You Shift Paid Media Budget Yet?
What ChatGPT's ad placements are, how they differ mechanically from Google Search ads, and a clear-eyed framework for how much test budget, if any, belongs there right now.
AI Overviews Are Killing Click-Through Rate: How to Win Business Without the Click
Organic click-through rate is falling as AI Overviews answer more queries directly. Here's how to keep winning business anyway, through citation-driven brand exposure and a conversion path that doesn't depend on the click.
Schema Markup for AI Citations: The Setup That Gets You Quoted by ChatGPT and AI Overviews
A practical guide to Article, FAQPage, and HowTo schema built for AI extraction: what to mark up, exact JSON-LD you can adapt, and the mistakes that quietly disqualify a page from being cited.
Robots.txt for AI Bots: Are You Blocking GPTBot, ClaudeBot, and PerplexityBot?
The exact bot names, syntax, and check to run on your robots.txt to confirm you haven't accidentally blocked GPTBot, ClaudeBot, PerplexityBot, and the other crawlers AI search depends on.
How to Audit Your Content for AI Extractability: A 7-Point Checklist
Seven checks to run on any page before you publish, so an AI system can lift a clean, accurate answer from it instead of skipping past it for a more extractable competitor.
Google's Query Fan-Out Explained: Why One Search Now Triggers Dozens of Queries
How Google's AI Mode and AI Overviews break a single search into a fan-out of related sub-queries behind the scenes, and what that means for how you structure and cluster content.
AEO vs GEO vs Traditional SEO: What Each One Optimizes For
A clear breakdown of what SEO, AEO, and GEO each optimize for, where the three overlap, and why treating them as separate workstreams usually wastes budget rather than protecting it.
llms.txt Explained: Do You Need One, and Does It Help AI Search Visibility?
What llms.txt is, why it isn't a ranking or citation lever the way robots.txt is an access lever, and the honest cases where building one is still worth an hour of your time.
Local Business Visibility in AI Search: How Service Businesses Get Recommended by ChatGPT and Gemini
Why dentists, HVAC companies, and electricians need a different AI search playbook than national brands, and the specific local trust signals that get a service business recommended in an AI-generated answer.
Original Data as a Ranking Signal: Why AI Search Prefers Proprietary Stats Over Recycled Content
Why a page built around a original statistic outperforms one that recycles the same recirculated claim everyone else cites, and a practical process for turning your own operating data into citable original research.
Why Is My Cost Per Lead So High? The Real Causes and How to Fix Them
High cost per lead is usually four fixable problems stacked together: weak tracking, a generic landing page, loose targeting, and slow follow-up. Here’s how to find which one is yours.
Speed to Contact: Why Lead Response Time Is Quietly Killing Your Conversion Rate
Leads contacted within five minutes convert dramatically better than leads called even thirty minutes later. Here’s the research, the channel-by-channel data, and how to build a speed-to-contact system.
Google Ads Quality Score: What It Is and How to Improve It
Quality Score affects what you pay per click. The three components, how they feed Ad Rank, and the specific actions that move each one.
E-Commerce CRO: How to Optimise Product Pages and Checkout
Most e-commerce leaks are on-site. Product page images and proof, checkout friction, guest checkout, total cost transparency, and recovery sequences.
Remarketing and Retargeting: How to Re-Engage Your Warmest Audiences
Warm audiences convert at a structurally higher rate. Audience tiers, RLSA, Meta retargeting, customer match, and the exclusion logic that keeps each campaign honest.
Mobile Landing Page Optimisation: Speed, UX and Conversion
Mobile conversion rates run at half the desktop rate on most pages. The technical, structural, and form changes that close the gap.
LinkedIn Advertising for B2B: Campaign Structure, Creative and Targeting
LinkedIn targeting by job title and seniority is the most precise in paid social. When it makes sense, how to structure it, and realistic cost expectations.
Google AI Max Campaigns: What Changed and How to Set Controls
AI Max auto-upgrades DSA and broad match from September 2026. URL allowlists, brand settings, and negative categories.
Google Shopping Feed Optimisation: How Product Data Drives Performance
In Shopping the feed is the campaign. Product titles, custom labels, supporting attributes, and feed health determine which queries you win.
Local SEO and AI Overviews: Why Local Intent Still Sends Clicks
AI Overviews cover only 7% of local searches. Six factors that determine local pack ranking, and where AI does touch local.
Landing Page Optimisation for Paid Traffic: A Complete Framework
Every CPC improvement you make to ads is earned or lost on the landing page. Message match, five components, seven-step sequence.
Server-Side Tracking: What It Solves and When to Build It
Client-side tags are losing signal to browser prevention and ad blockers. What server-side tracking recovers, what it does not, and the spend threshold.
GA4 Reports for Paid Media: The Five Dashboards That Matter
Default GA4 groupings blend brand and non-brand. The custom groups and five dashboards that make paid media reporting useful.
UTM Parameters: A Complete Campaign Tagging Guide
Without UTMs, paid traffic appears as direct. The five parameters, a naming convention, auto-tagging vs manual, and the mistakes that silently corrupt channel attribution.
Landing Page A/B Testing: Tests That Move Results
Why most A/B tests produce nothing: wrong elements, early stopping, and inadequate sample size. The correct approach.
Brand Entity Building for AI Search: Become a Source Engines Trust
Generative systems do not cite brands they cannot resolve. Five signals that build a citable, resolvable brand entity.
Above the Fold: What the First Screenful Has to Do
Visitors form a visual judgment in 50 milliseconds. What the hero section must accomplish on paid traffic before the scroll.
Performance Marketing Strategy in the AI Era
Platforms automate execution and hide the levers. What still compounds: signal quality, structure, creative systems, and conversion efficiency.
Paid Media Budget Allocation: Splitting Spend Across Google and Meta
No universal split works. A framework for allocating between platforms, within each platform, and managing the testing reserve.
Offline Conversion Tracking: Connecting Your CRM to Google and Meta
Train bidding on qualified leads and closed revenue rather than form submissions. GCLID method, Meta lead matching, and results.
Target CPA vs Target ROAS: Which Bidding Strategy and When
The data requirements, right context, and common errors for both Smart Bidding strategies. Includes setting realistic targets.
AI Search Optimization: The Complete GEO and AEO Guide
Search split into rankings and AI answers. How GEO and AEO work, and how to stay visible when clicks disappear.
The June 15 Consent Mode Change: Why GA4 Conversions Dropped
ad_storage is now the single gate for GA4-to-Ads data. If your banner misfires, conversions go dark. The audit steps that catch it.
Conversion Tracking in 2026: The Complete Measurement Guide
GA4, Consent Mode, enhanced conversions, and offline import, connected into one system you can trust for budget decisions.
How to Get Cited by AI Overviews, ChatGPT and Perplexity
Position one no longer guarantees a citation. The structure, schema, and entity signals that decide whether AI engines quote you.
The Tracking Audit Checklist: 12 Checks for Data You Can Trust
Enhanced-conversion decay, double-firing tags, uncounted calls. A working checklist for the failures that never throw an error.
Zero-Click Search Statistics: Where the Traffic Went
Impressions up, clicks down is not a bug. What zero-click means by vertical, and why local and transactional intent still convert.
Meta Andromeda Advertising: The Creative-Led Playbook
Andromeda reads your creative to pick your audience. The volume, structure, and signal setup that wins delivery now.
Performance Max Negative Keywords and Controls
PMax finally has campaign-level negatives, channel reporting, and asset-group data. Where each control lives and how to use them.
How to Reduce Customer Acquisition Cost with Conversion Optimisation
Doubling your conversion rate halves effective acquisition cost without changing a single ad. The maths, then the method.
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