Paid media management: you’re paying for clicks. You should be paying for customers.
If you’ve burnt budget on ads that produced nothing but a prettier dashboard, the ads weren’t the problem. The structure underneath them was. We rebuild that structure, then manage your Google, Meta, LinkedIn, Microsoft, and TikTok campaigns against one metric: revenue. We’re a PPC advertising agency that charges a flat fee.
Paid media management is the ongoing structuring, targeting, bidding, and optimization of advertising campaigns on platforms like Google Ads, Meta Ads, and LinkedIn Ads. Beeyacorp manages paid media on a flat monthly fee, with full client ownership of accounts and data, and reports performance against revenue rather than clicks. Across audited accounts, we find an average of 8.4 critical structural issues and reduce cost per lead by 58% on average within 60 days.
Each of these points to a problem in the account structure.
If several of these match your last twelve months of ad spend, the account isn’t unlucky, it’s misconfigured, and misconfigured accounts get fixed, not funded further.
- Your cost per lead climbs every quarter and nobody can explain why
- Leads arrive, but sales says most were never going to buy
- You spend more on ads than last year and book fewer jobs
- Reports are full of clicks, impressions, and CTR, but never revenue
- You suspect budget is being wasted, but you can't see where
- Scaling spend makes results worse, not better
The root cause, not the surface
The account structure is doing the opposite of what you think it is.
Most underperforming accounts fail for the same three reasons, and none of them are the ad creative. First, broad and phrase match keywords quietly match your ads to searches that were never your customer, so a share of every day’s budget buys irrelevant clicks. Second, conversion tracking is broken or double-counting, so the bidding algorithm optimizes toward the wrong signal and confidently spends more on what doesn’t work. Third, traffic lands on a page built for browsing rather than deciding, so even the right click has nowhere to convert. Fix the creative and you change nothing. Fix the structure and the same budget starts producing customers.
What another quarter of wasted ad spend costs
Every month the structure stays broken, you pay full auction price for clicks that can’t convert, your team spends hours chasing leads that were never qualified, and your competitors compound their own accounts while yours stalls. The waste is not theoretical. It has already left your account. The only question is how many more months it keeps leaving.
How we find where the budget is leaking
Every paid media engagement opens with a full account audit. We trace where clicks turn into wasted spend, document each problem with evidence pulled from your own account, and fix in the order that recovers the most budget first.
Search term forensics
We pull the actual queries your budget matched, not the keywords you bid on. This is where most of the waste hides, and it is usually the first thing nobody checked.
Conversion signal integrity
We verify what your account counts as a conversion against what your business counts as a sale. Double-counted, missing, or phantom conversions corrupt every bidding decision downstream.
Structure and match-type review
We map how campaigns, ad groups, and match types route spend, and where single-intent structure has collapsed into a catch-all that the algorithm can’t optimize.
Destination and message match
We check whether each ad sends its click to a page that continues its promise, or dumps high-intent traffic onto a generic homepage.
What paid media management looks like when it’s built properly
The plan below is prioritized against your account’s actual issues from the audit, not a fixed package. You get the fixes that move revenue first.
- Full account restructure: tight match types, single-intent ad groups, 200+ negative keywords
- Conversion tracking rebuilt before a single new campaign launches
- Creative testing and rotation system so ads never run past fatigue
- Retargeting sequences that recover the 70% who don’t convert first time
- Daily bid and budget optimization by a dedicated account manager
- Weekly reporting that shows revenue attributed to ads, not click counts
Fix the account. Then scale the budget.
No extra budget goes live until the account structure is clean. You see cost per lead move on your current spend before we ask you to increase it.
Audit
Full account diagnosis: search terms, tracking, structure, negatives, and landing page friction. Every issue documented with evidence and a ranked fix-first sequence.
Rebuild
We fix tracking first, then restructure campaigns into single-intent ad groups with tight match types and a proper negative keyword base. No new spend until the foundation holds.
Prove
We run the rebuilt account on your existing budget and measure against revenue, not clicks. You see cost per lead move before we ask you to spend more.
Scale
Once the data supports it, we scale what converts, add retargeting to recover non-converters, and expand into the channels your economics justify.
Paid Media Management results from real accounts
Every number below came out of the ad platform itself, Google Ads, Meta Ads Manager, or the client’s own dashboard, in the same Before / Fix / After format we report in.
Google Ads rebuild after 9 months of zero call leads
Before: 24 campaigns, 56.2% optimization score, zero phone leads.
Fix: call tracking, rebuilt audiences, 200+ negatives, target-CPA bidding.
After: a lead cost the business can plan around.
Two failed agencies, then 3x call volume in 6 weeks
Before: polished reports, silent phone.
Fix: audit found 60% of spend on irrelevant search terms. Cut it, reinvested it.
After: 12 to 15 booked jobs per week on the same budget.
Large redirected spend, pointed at what converts
Before: three campaigns matching irrelevant search terms were eating the budget.
Fix: tighter match types, Maximize Conversions on data-ready campaigns, zero-result spend eliminated.
After: every pound pointed at campaigns that convert.
£38,000 launch on £2,100 ad spend
Before: a strong offer with no paid infrastructure behind it.
Fix: complete build: Meta campaigns, landing page, retargeting, email follow-up.
After: three launches since, each bigger than the last.
The difference is a cleaner account.
What clients say about Beeyacorp's paid media management
“Every report I’d ever received was clicks and impressions. The first Beeyacorp report had a revenue number on it, tied to actual campaigns. That alone changed how we budget.”
Adeel O.
Founder, B2B Services, London
“They told us to cut spend for the first month while they fixed tracking. An agency telling you to spend less on the thing they bill for. That’s when I trusted them.”
Claire B.
Owner, Aesthetics Clinic, Leeds
“We doubled the budget in month four and cost per lead barely moved. Every previous attempt to scale had blown the account up within two weeks.”
Rob S.
MD, Roofing Company, Nottingham
“Switching felt risky after three years with one agency. The audit made the decision for me: eight issues, documented with screenshots from my own account. Hard to argue with.”
Farah K.
Co-founder, E-learning, Dubai
The platforms we run campaigns in
We build and optimise inside your own Google Ads, Meta, and LinkedIn accounts, so the campaign history and learning data stay yours if we ever part ways.
Is this the right fit?
Businesses spending £1,000+ per month on paid ads who can’t trace that spend to revenue, and businesses about to start who want the structure built right before the budget goes live.
At a glance
PPC management services built around customers, not clicks
Beeyacorp is a PPC management agency with a flat monthly fee. Our PPC management services cover Google, Meta and LinkedIn Ads, and you keep ownership of every account.
Short answer
PPC management is the setup, daily running and reporting of paid ads on platforms like Google, Meta and LinkedIn. Beeyacorp charges a flat monthly fee, and you own your accounts.
PPC campaign management services
We build, launch and tune campaigns every week. Budget moves to what brings customers and away from what only brings clicks.
Pay per click management services
Bids, keywords, ad copy and tracking, all tied to booked calls and sales, not just click numbers.
PPC marketing services
Ads and landing pages get worked as one system. A great ad sending people to a weak page is wasted money. See our landing page optimization.
A PPC agency for small business
Smaller budgets get the same care. We start with the few campaigns most likely to pay back, then grow from there.
Comparing a PPC management company, a PPC management firm or a pay per click management agency? Ask three things: who touches your account, how they charge, and whether you own the data. Some PPC management agencies charge a percentage of ad spend. We don’t. We also get asked about PPC management for agencies and consultancies that want a second pair of hands. Tell us what you need on the call, and we’ll say honestly whether we fit. As a PPC marketing agency, we’d rather turn down a poor fit than take your money. Want to see how this works in your industry? Start with HVAC or legal.
How this helps you show up in AI answers
AI Overviews and AI Mode
Google now shows ads inside some AI-generated results. We shape campaigns, assets and landing pages so your ads stay relevant when they appear there.
Clean data
AI-driven bidding is only as good as the conversion data you feed it. We set up tracking tied to real leads and sales.
Search plus AI
Paid ads cover buyers today. Our SEO and GEO work builds visibility in organic and AI answers.
Where we work
Beeyacorp is based in Pakistan and works remotely with businesses in the UK, US, Canada, Australia, UAE, Saudi Arabia and Europe. We write in UK or US English to match your market and plan calls around your time zone.
Common questions.
Because we fix the structure before spending. Broken tracking, missing negative keywords, and wrong-page traffic waste 25 to 60% of most budgets we audit. The free audit shows you these issues in your own account, with evidence, before you commit to anything.
No. Management is a flat monthly fee. Percentage-of-spend pricing rewards agencies for making you spend more. Flat fees reward efficiency. Most clients find the waste we cut in the first 30 days covers the fee.
Meta Ads needs £500 to £1,000 per month minimum for the algorithm to learn. Competitive Google Search markets typically need £1,000 to £3,000. If your budget is below the viable line for your market, we’ll tell you in the audit rather than take the retainer.
Initial performance data within 7 to 14 days. Meaningful optimization needs 30 to 60 days of conversion data. Accounts with a strong offer and a proper landing page from day one move fastest. Anyone promising guaranteed leads in week one is guessing with your money.
You keep everything. The ad account, the pixel, the conversion data, the creative, the landing pages. All of it is built in your name from day one. No handover fees, no held-hostage accounts.
Yes. Many clients start with a second-opinion audit while their existing agency keeps running campaigns. You get a written report you can share with anyone, including them. If your setup is fine, we’ll say so.
PPC (pay-per-click) management covers ads where you pay when someone clicks, such as Google Search ads. Paid media management is the wider job: it covers PPC and other paid channels like Meta and LinkedIn Ads, plus the tracking and landing pages that decide whether the spend produces customers. Every engagement starts with an account audit.
Every engagement opens with a full account audit: a review of the search terms your budget matched, whether your conversion tracking counts what your business counts as a sale, how campaigns and match types are structured, and whether each ad sends its click to a page that matches it. The plan that follows is based on what the audit finds, not a fixed package. It typically covers restructuring the account, rebuilding conversion tracking and adding negative keywords.
It depends on how the agency charges. Some agencies take a percentage of ad spend, which pays them more when you spend more. Beeyacorp charges a flat monthly management fee, not a percentage of spend, so the fee doesn’t rise when your budget does. Your ad budget is separate from the management fee.
PPC management services include account setup, keyword and audience research, ad writing, bid and budget control, conversion tracking and monthly reporting. With us they also include landing page feedback, because that is where many clicks are lost.
Honest reporting, clear pricing and full account ownership. A PPC management company should show you what each lead cost and let you keep your accounts if you leave. We do both.
Ask each agency how they charge, who does the day-to-day work and what they report on. The best PPC agencies are open about all three. Be careful with any agency that takes a percentage of your ad spend, because it rewards them for you spending more.
Often yes, if your budget can fund real testing. A good PPC agency for small business teams starts narrow, with a few high-intent campaigns, and only widens once the numbers prove it works.
Google now shows ads in some AI Overviews and AI Mode results. You can’t pick those spots directly, so we focus on strong keyword themes, clear ad assets and landing pages that match the question.
Beeyacorp is based in Pakistan. Our clients are in the UK, US, Canada, Australia, UAE, Saudi Arabia and Europe. We work remotely, write in the spelling your market uses and set call times around your time zone.
Running ads for a trade or a professional firm? We have dedicated pages on PPC for HVAC companies, law firm PPC, roofing PPC and PPC for accountants.
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