Paid media management: you’re paying for clicks. You should be paying for customers.
If you’ve burnt budget on ads that produced nothing but a prettier dashboard, the ads weren’t the problem. The structure underneath them was. We rebuild that structure, then manage your Google, Meta, LinkedIn, Microsoft, and TikTok campaigns against one metric: revenue.
Paid media management is the ongoing structuring, targeting, bidding, and optimization of advertising campaigns on platforms like Google Ads, Meta Ads, and LinkedIn Ads. Beeyacorp manages paid media on a flat monthly fee, with full client ownership of accounts and data, and reports performance against revenue rather than clicks. Across audited accounts, we find an average of 8.4 critical structural issues and reduce cost per lead by 58% on average within 60 days.
These aren’t unlucky quarters. They’re a broken account.
If several of these match your last twelve months of ad spend, the account isn’t unlucky, it’s misconfigured, and misconfigured accounts get fixed, not funded further.
- Your cost per lead climbs every quarter and nobody can explain why
- Leads arrive, but sales says most were never going to buy
- You spend more on ads than last year and book fewer jobs
- Reports are full of clicks, impressions, and CTR, but never revenue
- You suspect budget is leaking, but you can’t see where
- Scaling spend makes results worse, not better
The root cause, not the surface
The account structure is doing the opposite of what you think it is.
Most underperforming accounts fail for the same three reasons, and none of them are the ad creative. First, broad and phrase match keywords quietly match your ads to searches that were never your customer, so a share of every day’s budget buys irrelevant clicks. Second, conversion tracking is broken or double-counting, so the bidding algorithm optimizes toward the wrong signal and confidently spends more on what doesn’t work. Third, traffic lands on a page built for browsing rather than deciding, so even the right click has nowhere to convert. Fix the creative and you change nothing. Fix the structure and the same budget starts producing customers.
What another quarter of wasted ad spend actually costs
Every month the structure stays broken, you pay full auction price for clicks that can’t convert, your team burns hours chasing leads that were never qualified, and your competitors compound their own accounts while yours stalls. The waste is not theoretical. It has already left your account. The only question is how many more months it keeps leaving.
How we find where the budget is leaking
Every paid media engagement opens with a full account audit. We trace where clicks turn into wasted spend, document each leak with evidence pulled from your own account, and fix in the order that recovers the most budget first.
Search term forensics
We pull the actual queries your budget matched, not the keywords you bid on. This is where most of the waste hides, and it is usually the first thing nobody checked.
Conversion signal integrity
We verify what your account counts as a conversion against what your business counts as a sale. Double-counted, missing, or phantom conversions corrupt every bidding decision downstream.
Structure and match-type review
We map how campaigns, ad groups, and match types route spend, and where single-intent structure has collapsed into a catch-all that the algorithm can’t optimize.
Destination and message match
We check whether each ad sends its click to a page that continues its promise, or dumps high-intent traffic onto a generic homepage.
What paid media management looks like when it’s built properly
The plan below is prioritized against your account’s actual issues from the audit, not a fixed package. You get the fixes that move revenue first.
- Full account restructure: tight match types, single-intent ad groups, 200+ negative keywords
- Conversion tracking rebuilt before a single new campaign launches
- Creative testing and rotation system so ads never run past fatigue
- Retargeting sequences that recover the 70% who don’t convert first time
- Daily bid and budget optimization by a dedicated account manager
- Weekly reporting that shows revenue attributed to ads, not click counts
Fix the account. Then scale the budget.
No extra budget goes live until the account structure is clean. You see cost per lead move on your current spend before we ask you to increase it.
Audit
Full account diagnosis: search terms, tracking, structure, negatives, and landing page friction. Every issue documented with evidence and a ranked fix-first sequence.
Rebuild
We fix tracking first, then restructure campaigns into single-intent ad groups with tight match types and a proper negative keyword base. No new spend until the foundation holds.
Prove
We run the rebuilt account on your existing budget and measure against revenue, not clicks. You see cost per lead move before we ask you to spend more.
Scale
Once the data supports it, we scale what converts, add retargeting to recover non-converters, and expand into the channels your economics justify.
Paid Media Management results from real accounts
Every number below came out of the ad platform itself, Google Ads, Meta Ads Manager, or the client’s own dashboard, in the same Before / Fix / After format we report in.
Google Ads rebuild after 9 months of zero call leads
Before: 24 campaigns, 56.2% optimization score, zero phone leads.
Fix: call tracking, rebuilt audiences, 200+ negatives, target-CPA bidding.
After: a lead cost the business can plan around.
Two failed agencies, then 3x call volume in 6 weeks
Before: polished reports, silent phone.
Fix: audit found 60% of spend on irrelevant search terms. Cut it, reinvested it.
After: 12 to 15 booked jobs per week on the same budget.
Large redirected spend, pointed at what converts
Before: three campaigns matching junk terms were eating the budget.
Fix: tighter match types, Maximize Conversions on data-ready campaigns, zero-result spend eliminated.
After: every pound pointed at campaigns that convert.
£38,000 launch on £2,100 ad spend
Before: a strong offer with no paid infrastructure behind it.
Fix: full funnel build: Meta campaigns, landing page, retargeting, email follow-up.
After: three launches since, each bigger than the last.
The difference isn’t more budget. It’s a cleaner account.
What clients say about our paid media management
“Every report I’d ever received was clicks and impressions. The first Beeyacorp report had a revenue number on it, tied to actual campaigns. That alone changed how we budget.”
Adeel O.
Founder, B2B Services, London
“They told us to cut spend for the first month while they fixed tracking. An agency telling you to spend less on the thing they bill for. That’s when I trusted them.”
Claire B.
Owner, Aesthetics Clinic, Leeds
“We doubled the budget in month four and cost per lead barely moved. Every previous attempt to scale had blown the account up within two weeks.”
Rob S.
MD, Roofing Company, Nottingham
“Switching felt risky after three years with one agency. The audit made the decision for me: eight issues, documented with screenshots from my own account. Hard to argue with.”
Farah K.
Co-founder, E-learning, Dubai
The platforms we run campaigns in
We build and optimise inside your own Google Ads, Meta, and LinkedIn accounts, so the campaign history and learning data stay yours if we ever part ways.
Is this the right fit?
Businesses spending £1,000+ per month on paid ads who can’t trace that spend to revenue, and businesses about to start who want the structure built right before the budget goes live.
Common questions.
Because we fix the structure before spending. Broken tracking, missing negative keywords, and wrong-page traffic waste 25 to 60% of most budgets we audit. The free audit shows you these issues in your own account, with evidence, before you commit to anything.
No. Management is a flat monthly fee. Percentage-of-spend pricing rewards agencies for making you spend more. Flat fees reward efficiency. Most clients find the waste we cut in the first 30 days covers the fee.
Meta Ads needs £500 to £1,000 per month minimum for the algorithm to learn. Competitive Google Search markets typically need £1,000 to £3,000. If your budget is below the viable line for your market, we’ll tell you in the audit rather than take the retainer.
Initial performance data within 7 to 14 days. Meaningful optimization needs 30 to 60 days of conversion data. Accounts with a strong offer and a proper landing page from day one move fastest. Anyone promising guaranteed leads in week one is guessing with your money.
You keep everything. The ad account, the pixel, the conversion data, the creative, the landing pages. All of it is built in your name from day one. No handover fees, no held-hostage accounts.
Yes. Many clients start with a second-opinion audit while their existing agency keeps running campaigns. You get a written report you can share with anyone, including them. If your setup is actually fine, we’ll say so.
Ready to fix what’s costing you conversions?
We’ll review your acquisition funnel, show you exactly what’s underperforming, and hand you a clear, prioritised plan, whether or not you choose to work with us.
Get a clear diagnosis of your acquisition performance.
- 30-minute review
- Free, with no obligation
- Clear findings and priorities
- You keep the findings
30 minutes · Free · No obligation · You keep the findings