An eleven-field demo form was killing mobile completions.
A B2B SaaS company’s demo request used an 11-field form that suppressed completions, especially on mobile. Beeyacorp cut it to a two-step, four-field form, added social proof beside the button, and placed a calendar on the thank-you page. Demo completions rose 64% with a 22% higher show rate.
A B2B SaaS company’s demo request used an 11-field form that suppressed completions, especially on mobile. Beeyacorp cut it to a two-step, four-field form, added social proof beside the button, and placed a calendar on the thank-you page. Demo completions rose 64% with a 22% higher show rate.
An eleven-field form was quietly turning demos away
The company was generating demo interest but losing it at the form. Eleven fields created friction that hit mobile hardest, and the post-submission experience did nothing to secure the meeting, so completions and show rates both suffered.
Objectives
- Increase demo form completions, especially on mobile. Recover the interest that was being lost at the form.
- Reduce form friction without losing qualification. Keep what sales needed while cutting what didn't help.
- Improve the post-submission booking experience. Close the gap between requesting and scheduling a demo.
- Lift demo show rates. Make sure booked demos actually happened.
What the numbers exposed
Every engagement opens with a full audit. Each finding below came documented with evidence from the account itself.
| Area | Finding |
|---|---|
| CRO | An 11-field form suppressed completions, worst on mobile. |
| Landing Pages | No proof beside the form to reassure at the decision point. |
| Forms | Long single-step form with high abandonment. |
| Flow | No calendar on the thank-you page to lock in the meeting. |
Excessive form length created friction that hit mobile hardest, and with no proof at the form the decision was left unsupported. On top of that, no immediate booking step let confirmed demos slip.
The path we mapped
Cut friction and secure the meeting. We reduced the form to a two-step, four-field flow, added social proof beside the button, and placed a calendar on the thank-you page to lock in demos immediately.
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What we did
- Reduced the form to a two-step, four-field flow. Cut the friction that was killing completions.
- Added social proof beside the submit button. Reassured visitors at the exact decision moment.
- Placed a calendar on the thank-you page. Let prospects book immediately after submitting.
- Tracked completions and show rate together. Made sure the fix improved both, not just one.
How it was sequenced
| Phase | Timeframe | What Happened |
|---|---|---|
| Audit | Days 1–10 | Form and funnel review |
| Rebuild | Weeks 2–4 | Two-step form and proof |
| Book | Weeks 3–5 | Calendar on thank-you page |
| Optimise | Month 2+ | Funnel tuned to show rate |
Lifting demo completions 64% by removing friction
Metrics taken directly from the account. Figures reflect the documented engagement outcomes.
| Metric | Before | After |
|---|---|---|
| Form completions | Baseline | +64% |
| Form fields | 11 | 4 |
| Show rate | Baseline | +22% |
| Mobile bounce | High | -38% |
| Booking step | None | Calendar embed |
Form length is a direct conversion lever, and mobile pays the highest price for friction. Proof beside the button reassures at the exact decision moment, and booking immediately after submission protects the demos you earned. More on our SaaS marketing page.
Frequently Asked Questions
Every additional field gives the visitor another reason to abandon, and the effect is worst on mobile. Cutting eleven fields to four removed the friction that was suppressing completions from otherwise interested prospects.
A two-step form splits the request into two smaller stages, so the first ask feels lighter and the visitor commits before facing the remaining fields. Combined with cutting the form to four fields, it was part of what took completions from baseline to +64% here.
Because the gap between requesting a demo and it being scheduled is where meetings slip. Letting the prospect book immediately after submitting locks in the meeting and lifted the show rate by 22%.
Not here. The four fields still captured what sales needed to qualify, while immediate booking and social proof improved commitment. Completions rose 64% and show rate improved, so quality held while quantity increased.
Related client results
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