299 add-to-carts. 126 purchases. Revenue died at the cart.
A UK Shopify store was generating strong add-to-cart activity but losing more than half of it before purchase: 299 add-to-carts produced only 126 orders. Beeyacorp addressed the cart-stage drop-off with abandonment retargeting, checkout friction removal, and an abandoned-checkout email sequence, lifting revenue 76% to £6,862 per month at a 3.31% store conversion rate.
A UK Shopify store was generating strong add-to-cart activity but losing more than half of it before purchase: 299 add-to-carts produced only 126 orders. Beeyacorp addressed the cart-stage drop-off with abandonment retargeting, checkout friction removal, and an abandoned-checkout email sequence, lifting revenue 76% to £6,862 per month at a 3.31% store conversion rate.
Buyers reached the cart, then vanished before paying
Growth had plateaued at the worst possible point: the cart. Traffic and add-to-carts were healthy, but the gap between adding an item and completing checkout was wide and unaddressed. The store was effectively paying to bring buyers to the threshold of purchase, then watching most of them leave with no recovery mechanism in place. Our e-commerce CRO guide covers the same stages in detail.
Objectives
- Recover the majority of lost add-to-carts. Turn more of the existing intent into orders.
- Increase store conversion rate. Do it without increasing traffic spend.
- Build a systematic recovery flow. Give abandoned checkouts a reliable path back.
- Grow monthly revenue. From the existing customer base and traffic, not new spend.
What the breakdown showed
Every engagement starts the same way: a full audit. What we found below is documented directly from the account.
| Area | Finding |
|---|---|
| CRO | Severe drop-off between add-to-cart and purchase, with no abandonment recovery in place. |
| Landing Pages | Checkout friction and unclear next steps at the point of decision. |
| Analytics | No abandoned-checkout tracking or recovery sequence, so lost carts were neither measured nor recovered. |
| Paid Media | Spend focused on acquisition while the cart leak quietly wasted a large share of it. |
No abandonment retargeting meant every cart that didn’t convert on the first session was lost for good, checkout friction created hesitation at the exact moment buyers were closest to purchase, and the absence of an abandoned-checkout email sequence removed the cheapest possible recovery channel.
How we framed the solution
Treat the cart, not the traffic, as the growth lever. We built retargeting for cart abandoners, removed friction from the checkout flow, and added an abandoned-checkout email sequence so buyers who left were systematically brought back, all without increasing acquisition spend.
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What we did
- Launched retargeting campaigns. Aimed specifically at cart abandoners.
- Removed friction points in checkout. Reduced hesitation at the decision moment.
- Built an abandoned-checkout email sequence. Recovered lost carts automatically.
- Added abandonment tracking. So recovery could be measured and improved.
How it was sequenced
| Phase | Timeframe | What Happened |
|---|---|---|
| Diagnose | Days 1–10 | Full-funnel audit locating the cart-stage drop-off |
| Fix | Weeks 2–4 | Checkout friction removal and retargeting launch |
| Recover | Weeks 3–6 | Abandoned-checkout email sequence deployed |
| Compound | Ongoing | Recovery optimised as data accumulated |
Recovering the revenue that died between cart and checkout
What follows is taken straight from the account: the documented outcomes of the engagement.
| Metric | Before | After |
|---|---|---|
| Add-to-carts | 299 | 299 |
| Purchases | 126 | 129 |
| Monthly revenue | Plateaued | £6,862 |
| Store conversion rate | Below target | 3.31% |
| Revenue growth | Flat | +76% |
When growth plateaus, the cart is often the culprit, not the traffic, and abandoned-checkout email is among the highest-return mechanisms in e-commerce, recovering orders at almost no marginal cost. In e-commerce the cart-to-purchase stage is where a large share of paid traffic is won or lost, a pattern we see across e-commerce marketing.
Frequently Asked Questions
Because the traffic was already working. Shoppers were interested enough to add items to their cart, so the problem wasn't attracting visitors, it was converting intent that already existed. Fixing the cart stage recovered revenue that buying more traffic never would have.
It's an automated series of emails triggered when a shopper starts checkout but doesn't complete it. Because the buyer already showed strong intent, these emails recover orders at almost no marginal cost, which makes them one of the highest-return mechanisms in e-commerce.
Yes, because it strikes at the moment of highest intent. A confusing step, an unexpected cost, or a forced account creation at the payment stage loses buyers who were seconds from converting, so small friction there is disproportionately expensive.
No. Acquisition spend was held steady. The growth came entirely from converting and recovering more of the traffic the store already had, which is why the store conversion rate rose to 3.31% rather than the budget going up.
Related client results
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