Implant ads pointed at a general page. The value leaked on arrival.
A dental practice was sending implant ads to a general services page that converted at 0.9%. Beeyacorp built a dedicated implant landing page with a financing calculator above the fold, a before-and-after gallery, and a three-field form. Consultation bookings more than doubled, a 2.1x increase, with no changes to the ad campaigns themselves.
A dental practice was sending implant ads to a general services page that converted at 0.9%. Beeyacorp built a dedicated implant landing page with a financing calculator above the fold, a before-and-after gallery, and a three-field form. Consultation bookings more than doubled, a 2.1x increase, with no changes to the ad campaigns themselves.
High-value patients arrived, then met a page built for browsing
The practice was paying implant-level click costs to attract patients considering a treatment worth thousands, then landing them on a page built for browsing every service the practice offered. High-intent, high-value traffic arrived with no financing clarity, no visual proof, and a long generic form. The value was leaking at the exact moment of decision.
Objectives
- Increase implant consultation bookings. Convert more of the existing ad traffic already arriving.
- Give financing clarity and proof. Provide what high-value patients need to book.
- Reduce form friction. Remove the barriers stopping treatment enquiries.
- Improve conversion without touching spend. Do it without increasing ad spend or changing campaigns.
What we found beneath the surface
The audit is where every engagement starts. What follows is pulled straight from the account, not estimated.
| Area | Finding |
|---|---|
| Landing Pages | Implant ads landed on a general services page converting at just 0.9%, with no treatment-specific content. |
| CRO | No financing information, no visual proof, and a long form created friction at the decision point. |
| Message Match | The page did not continue the specific promise of the implant ads that sent the traffic. |
| Forms | A long, generic enquiry form suppressed completions, especially on mobile. |
Sending high-value treatment traffic to a general page broke message match and buried the specific information implant patients need; the absence of financing clarity left the biggest objection unanswered, and form friction discouraged completion from patients who were otherwise ready to book.
How we engineered the recovery
Build a page for the treatment, not the practice. We created a dedicated implant landing page that led with a financing calculator, showed before-and-after proof, and reduced the form to three fields, so high-intent traffic met the information and reassurance it needed to convert.
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What we did
- Built a dedicated implant landing page. Matched to the implant ad messaging.
- Placed a financing calculator above the fold. Addressed the primary objection first.
- Added a before-and-after gallery. Gave visual proof of outcomes.
- Reduced the enquiry form to three fields. Lifted completion rates.
How it was sequenced
| Phase | Timeframe | What Happened |
|---|---|---|
| Audit | Days 1–7 | Message-match and conversion review of the existing page |
| Build | Weeks 2–4 | Dedicated implant page with financing and proof |
| Test | Weeks 4–8 | Validation against live implant traffic |
| Roll Out | Ongoing | Winning structure applied to other treatments |
Doubling implant consultations without touching the ads
These figures come straight from the account, reflecting the outcomes as documented over the engagement.
| Metric | Before | After |
|---|---|---|
| Page conversion rate | 0.9% | 1.9% |
| Consultation bookings | Baseline | 2.1x |
| Form fields | Long, generic | 3 |
| Ad campaigns | Unchanged | Unchanged |
| Financing clarity | None | Above the fold |
For high-value treatments, a dedicated page beats a general one decisively, and financing clarity is the single highest-leverage element on the page because it answers the primary objection first. Dental economics are driven by treatments like this, and those patients need financing clarity and proof at the point of decision, a pattern we see across dental marketing.
Frequently Asked Questions
Because it continued the exact promise of the implant ad and answered the specific questions an implant patient has. The general page tried to serve every treatment at once, so it buried financing, proof, and the next step that high-value patients need.
Cost is the primary objection for a treatment worth thousands. Placing financing clarity at the top answers that objection before hesitation sets in, which is why it was the single highest-leverage element on the page.
Because the constraint was the page, not the campaign. The ads were already delivering high-intent implant traffic; the general page was losing it on arrival. Holding the ads unchanged isolated the page as the cause of the improvement.
Every extra field costs completions, especially on mobile where high-value patients often browse. Cutting the form to three fields removed friction for patients who were otherwise ready to book a consultation.
Related client results
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